Performance Marketing Specialist
About The Position
You are looking for a job that will truly engage you. You have an entrepreneurial, independent spirit and can make things happen in a fast-paced startup environment. You want to grow and be challenged, but above all you want to work towards a mission, and for your work to have meaning.
We’re Darrow - a fast-growing legal tech startup with an open, action-based culture unlike any other. We are committed to pursuing our vision of "frictionless justice," using advanced Machine Learning & AI to revolutionize the justice system.
Our mission is about justice at scale: imagine walking into work every day knowing that you’re not only advancing your career but making a positive impact on the world. Darrow has more than 90 team members in Tel Aviv and New York, and is backed by world-class investors: Georgian, F2 Venture Capital, Entree Capital, NFX and YCombinator.
Our Revenue team is growing, and we are looking for a PPC Specialist to join the team.
Not Your Typical Role
As a Performance Marketing Specialist , you will be at the forefront of driving our growth through large-scale paid acquisition campaigns across multiple platforms. The ideal candidate is a data-driven marketing expert with a knack for managing complex campaigns and a passion for staying ahead of digital marketing trends. At Darrow, we value creativity, innovation, and entrepreneurial thinking, encouraging you to bring new ideas to the table.
Responsibilities
Responsibilities
- Develop, manage, and optimize large-scale paid acquisition campaigns across multiple platforms
- Conduct in-depth analysis and reporting on campaign performance
- Collaborate with cross-functional teams (Marketing, Sales, Product) to align acquisition strategies with business goals.
- Perform A/B testing to optimize campaign performance.
- Stay up-to-date with the latest trends and best practices in PPC and digital marketing
- Working with a cross-nation team, with some members located in Tel Aviv, Israel.
Requirements
Requirements
- Minimum 3 years of experience in a similar role managing large-scale paid acquisition campaigns hands on.
- Outstanding Excel and data analysis skills (pivot tables, VLOOKUP, etc.).
- Experience running paid online campaigns at a large scale
- Expertise in at least two of the following platforms: Reddit, Pinterest, Snapchat, Taboola/Outbrain, Bing, Google, X, TikTok, LinkedIn, Quora.
- High-level English proficiency.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent organizational skills and the ability to manage multiple projects simultaneously.
- Proactive, detail-oriented, and able to work independently.
Would be great if you have:
- Experience with organic viral campaigns
- Familiarity with WordPress
- Experience with additional PPC platforms and tools.
Benefits:
- Medical, Dental & Vision insurance for you and your dependents.
- $150 weekly Grubhub credit for lunches
- Unlimited paid time off policy
- Hybrid work model
- Eligibility to participate in a bonus incentive plan and stock option plan to give our employees a direct stake in Darrow’s success
- Darrow provides a reasonable range of compensation. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific office location. The range of (total/base) pay for this role is $60,000- $90,000.